1080 Group, LLC
1080 Group, LLC is official corporate entity. Keep reading for a bit of the history.
Our publicly-facing stuff is about helping people rock webinars, webcasts, and virtual classrooms…and grow their business in the process (Click here to learn more about what we can do for you and your team).
On a slightly more broad scale, 1080 Group also houses Roger Courville‘s professional speaking/training/writing and occasional client consulting projects that involve Roger assembling a team for something. Roger’s broader work fits under the slightly-larger umbrella of “leadership and communication in a technologically-extended world.”
What does “1080” mean? Take a peek inside Bekah’s Barista
June, 2006. Bekah’s Barista coffee shop.
Conferencing industry veterans Roger Courville & Scott Driscoll are catching up, not intending to start another company (both were co-founders at Corvent which was acquired by Intercall). As they often do, they started musing on “What are the big trends, and what will people need to succeed?”
The short answer: education. Every maturing market always spawns new markets of related technologies and/or know-how.
A baby is born
Over the next few weeks they ran the numbers, hatched a plan, and realized they needed a name. What they knew was that it wasn’t likely to be an “Amazon” or “Monster” type of brand. More importantly, the question was, “How do we embody what we value?”
And then the clincher.
They needed it fast so they could incorporate…so they could open a bank account, rent an office, register a domain, all that.
“So,” they asked, “what does it take to really rock a virtual presentation or webinar, regardless of whether it’s marketing, sales, or training?”
Project excellence: the “producer” or “planner” isn’t just using a web-conferencing solution; they’re often herding cats (coordinating rehearsals and other people/roles), choosing other technologies, and many other things.
Promotional excellence: the “promoter” not only needs to understand and execute against foundational principles of marketing, but do so in the context of unique qualities of webinars. And yes, even non-marketers could use some help here.
Presentation excellence: the “presenter” needs to do more than have slides and talk. They need to engage logically, emotionally, visually, aurally, and interactively.
“Hmmm…three core disciplines, each needing a 360-degree perspective. With not one guru, but a collective intelligence that comes from experience and research…”
<insert heavens opening, angels singing, and some sweeping-off-you-feet movie soundtrack here>
High definition TVs are using 1080 pixels. There’s a controversial pesticide in New Zealand whose catalog number is (you guessed it). Those weren’t on the radar five years ago, but we started decreasing the use of “1080” and turned our public presence to essential topics: live, remote communication and connectorship.
Now what? Even in a mature industry that has consolidated, there are 165+ video/visual/audio conferencing companies. Organizations still need skills training, and industry vendors need outside, independent voices on their virtual stages, doing studies, consulting on trends, etc. In other words, the communications industry is our home.
One thing is still true:
Time and technologies come and go. The need for professional people and organizational development does not.
Want to get in touch? Contact us here.