Live, realtime events are shared experiences…or at least they have the potential to be.
Speakers know that often attendees buy books (and don’t read them) just for the “souvenir factor.” Marketers know that some of the value of an event are the conversations that happen beyond the content sessions themselves. Trainers know that experience is part of what cements learning and commitment.
So when was the last time you went to a virtual event (e.g., webinar, webcast, virtual classroom session) that left you with an indelible memory?
In the past I (or my organization) have/has seen:
Autographed guitars, books, computers, branded USB drives with extra resources, and on and on and on (the list is long)
Lunches expressed to participants for true “lunch and learns,” virtual wine tastings (yup, with real wine), coffee mugs with instant coffee, tea, and chocolate
Fabric samples, physical/tangible workbooks or participant guides, cameras for shooting pictures and contributing to the discussion
As I was packing my “trophy” from last week’s visit with the Dallas chapter of ASTD I realized that it’d sit on my shelf for a long time…and they’d be top of mind relative to the zillion PDFs I’ve downloaded as a result of participating in online events.
The possibilities are endless. What could you do to make your webinar, webcast, or virtual classroom a memorable experience?