Archive - Ask RSS Feed

Virtual meeting IQ: Q&A

The great news is that Effective Virtual Meetings:  Seven Ways to Boost Your Virtual Meeting IQ is that it was interactive and there were a ton of questions.  The bad news is that when there are 500 people in the audience, you can’t get to them all.Q&A

Following is one that came in that I didn’t get to during the presentation:

Mark W. wrote, “What is your recommendation for how to schedule times for global audiences when doing a presentation spanning many time zones.  How do you ensure to get the best situation for all?”

If it’s going to be live, you’ve got a couple options.

The more obvious one is to accommodate the largest portion of your audience.  If you’re hosting more than
one presentation (e.g., a monthly webinar series), consider using a registration or polling question to ask them what they prefer.  For instance, I regularly present to European audiences from Oregon (Pacific Time) without having to get up too early because they’re hosting the webinar at 3pm British Standard Time… much later in the day than we often host webinars in the U.S.

The second option would broaden your reach considerably:  hosting the same presentation at two different times during the same day.  I’ve had many clients who figure the hard work is done (i.e., writing invitations, creating presentations, etc.), so it’s easy to host a morning event that covers early risers in the U.S. and Europe and a later-afternoon event that accommodates the U.S. and Asia Pacific.

The tougher reach is India and West Asia… they’re 11-15 hours different from me and I’m often up near midnight.

Recording content obviously extends your reach here, too, but that loses the live Q&A opportunity (which can be quite powerful for your message).  Used thoughtfully, however, a blended approach might be the trick for you.

Virtual meeting IQ: Q&A

The great news is that Effective Virtual Meetings:  Seven Ways to Boost Your Virtual Meeting IQ is that it was interactive and there were a ton of questions.  The bad news is that when there’s 500 people in the audience, you can’t get to them all.Q&A

Following is one that came in that I didn’t get to during the presentation:

Margaret M asks a VFAQ (VERY frequently asked question): “Any tips to get your “set in their way presenters” to change their methods of just reading the slides?”

Oh Margaret, Margaret, Margaret.  I feel your pain.  I really do.

My quasi-rhetorical question is “Can you change anybody in any way if they don’t want to change?”

Here’re are a few thoughts:

One, give yourself some peace.  I think, “work with the willing.”  YOU know that’s awful, their AUDIENCES know that’s awful, but for many – if they aren’t coachable – you might have to let natural selection breed them out of the gene pool.

Two, give them some research.  This paper is from a study I just completed where respondents overwhelmingly said “DON’T READ YOUR DAMN SLIDES.”  You might consider making copies and passing them out to the whole team so you don’t seem like you’re singling them out.

Three, (this is a looong shot) have them listen to a recording of themselves.  It’s doubtful anyone who won’t change is seeking to improve their presentation skills, but someone listening to themselves present will learn a LOT.  Most of us hate listening to the sound of our own voices, but listening to a recording of yourself will often cure you of speaking too quickly, using too many “uhms,” etc.  Like I said in the seminar,unless you’re a professional newscaster or voice talent, reading doesn’t sound natural.

‘Best time for webinars’ for #smallbizchat

I had the personal and professional pleasure last night of appearing on Melinda Emerson’s  (@smallbizlady) #smallbizchat .  What fun!  Melinda is a delightful lady, and the audience was engaged and lively.j0309641

Of the many things we discussed about webinars (albeit in terse, 140-character nibbles – you can find the transcript here for the time being), the one thing most retweeted  was “@1080Group says T, W, Th from 9-2 is the best time for webinars.”

The good news is that I’m tickled that that struck a chord and many found it useful.  To be sure, if you host your event in the early part of a Tuesday, Wednesday, or Thursday, you can’t go too wrong.

But…

What I actually said was that that was the most common time they occur…and that the best time to do them is when your own audience is most likely to attend.

Webinars are most common during the middle of the work week because, in part, most have been and continue to be B2B in nature.  In time, however, that may evolve, especially in certain segments.

For instance, MLM business builders do their business when?  Evenings and weekends…when self-motivated folks are putting in hours around their day jobs in pursuit of a better life.  They’re holding a lot of webinars now and, you guessed it, they’re not usually on Tuesday mornings.

For a couple other thoughts on the subject check out this post  from a couple months ago.

And THANK YOU to Melinda and an awesome Twitter crowd.

-R

P.S.  For a copy of the research paper that I mentioned, you can find it here.

FAQ: Can I have a copy of your slides?

Justin sends through a VFAQ (VERY frequently asked question):  “I get asked all the time for a copy of my slides.  Did I hear you say recently that you don’t do that?”

Yes, I did say that.  And let me encourage you, exhort you, maybe even plead with you.  Just say no.

Here’s why:

One, your slides should simply support you as a speaker.  You are the content, not the slides, and my own polling results confirm over and over that audiences HATE speakers reading what’s on the slide.  So if they can read it, they don’t need you.  And the better you get at creating visual, support-oriented slides, the less those will read well.  I’m biased toward the Steve Jobs approach to slides, and Garr Reynolds has a great post on this.  Simply, great slides make poor handouts.

Two, you miss a great opportunity to summarize your key points in a handout that someone will actually use, forward to a friend, hang on to for future reference, or even quote in their own presentation, blog, or report?   Seriously, the last time you got a copy of someone’s slides, did you share them with pride because they were so useful?  But what if the presenter took the time to create a handout that was a useful summation of the content?  What a great opportunity for promotion and influence!

Three, a presentation is an audio/visual communication format.  The slides alone are only part of that, so sharing the slides alone is an incomplete experience.  Think of a book and a movie as two ways of telling a story – there isn’t a right or wrong, they’re just different.  But unless the movie is designed to have no audio track, watching it without the audio track doesn’t tell the story.

Finally, a pragmatic thought.  Sharing your slides could expose you or your company to copyright issues with stock images you’ve licensed, mis-use of your logo, etc.  Me, I pay for all my images, and the license I purchase gives me a right to use the image in a presentation, but not distribution.

The best slides make for the worst handouts.  Create handouts separately for optimum impact.

What is the best day of the week for web seminars?

Phil writes, “What is the best day of the week for webinars?”

The best day of the week for webinars is when the greatest percentage of your audience is available.

That said, consider what others do and a couple questions to ask yourself.calendar_iStock_000000941751XSmall

Much of the corporate world prefers Tuesdays, Thursdays, and Wednesdays, in that order.  We know this because these are peak days for conference calls in general, and web seminars follow the same pattern.  Mondays are considered busy meeting days, and Fridays might find people checked out at one level or another.

But just because that’s what everyone else is doing doesn’t mean it is right for you.

There are numerous exceptions when a Friday afternoon or even nights and weekends become the best options for audiences.

So a few questions to ask yourself:

Have you asked your audience? A best practice, whenever possible, is to do this bit of research.  It could be as simple as a question you ask using registration and/or polling.  Beware, though…this captures people who are already responding to that day/time, and may not uncover other opportunities.

Is your audience a business or consumer audience? Reaching end consumers may be better in an evening or on a weekend when they’re not at work.  Business audiences, assuming the topic is relevant to their work, are best reached during their work time.

What is their work or life pattern? If you need to reach salespeople, for instance, when are they most likely to be busy with calls and appointments?  I’ve found Fridays are a good time connect with salespeople in many organizations.

Absent of any of these inputs (and Phil, I don’t have any additional information from you as I write this), I’d probably join the masses and host the event mid-week.  But don’t do it for long… it’s too easy to gather feedback and adjust.

Ask your audience what day they prefer to attend.

“Should I leave the date off the opening presentation slide?”

A good question comes in from Ben:

“Should I leave the date off the opening presentation slide?”

Hey Ben, I’m not sure the answer is if you should or shouldn’t.  I think it’s a question of when.

Leave the date off the opening presentation slide when you don’t want to have the recording look out of date.

If your objective is to give future potential users access to the recording/archive of your Web seminar, consider the ‘shelf life’ of that content.

Some content can be useful for a long time. But in a culture that often thinks yesterday’s news is old there is a risk that they will think your content is out of date.

On the flip side, sometimes a date is a landmark or something you need to know.  For instance, if you’re presenting product features or pricing or ‘how to’ content, a customer that reviews that content might be served to know when it was produced (in this example, a product version might be handy as well).  Make sense?  A PowerPoint 2003 tutorial might be useful on a given topic, even if I had 2007, but I’d want to know that.

Good luck!

Interviewed at Trainers Talk Tech on synchronous e-learning

I had the honor and pleasure of being interviewed by Thomas Toth (Twitter @ttoth) to talk about synchronous e-learning.  Thomas has legitimate tenure in the e-learning space and a fresh enthusiasm that was a lot of fun to interact with.

You can catch the podcast at his blog, Trainers Talk Tech.  And you should check out Thomas’ work… he gets it.

Do you replay your webinars?

Jeff asks a simple but excellent question via LinkedIn:  Do you replay your webinars?

Jeff,

The good news is that webinars are easy to record, and those recordings are really useful in many situations.  But consider a couple trade-offs.

The BEST live webinars involve a lot of interactivity, a lot of interplay between presenters and audience. The value to the audience member is that sometimes one personal question answered is as good or better than all the rest of the content combined.  In short, your opportunity to engage and influence is highest when dialogue is rich.

The BEST on demand webinars tend to be tightly focused, typically answering a specific question. The viewer is usually multi-tasking, and they’re usually watching to get a specific promise fulfilled (e.g., “in this webinar you will learn…”).  Think about copy writing for the web… do you want something that is a transcript of a live conversation or a crisp, concise getting-to-the-point?

A couple analogies:

Think about going to a live, in-person seminar vs. watching a DVD of it.  You’re not there, you don’t get the energy, don’t get to ask questions, don’t get to participate in the exercises.  If the seminar creator wants to educate and influence you, the DVD is okay, but well-designed instruction that accounts for a different medium/environment would be much better for your on-demand experience.

Using a musical analogy, a great live performance rarely makes for an optimal recording, and an awesome recording is done in a studio.  Ironically, if that perfect performance is duplicated on stage, it sounds a little too contrived!

It’s not a question of which is better, it’s a question of optimization.

The very best live webinars aren’t great recordings, and the very best on demand webinars are better created thinking “instructional design” than “live dialogue.”

When a client asks, “Do you replay your webinars?” I always ask what they really, really want.

Does marketing score points when someone registers for the replay (by getting a ‘lead’)?  Maybe that works.  Or is it really important that someone consume and take action on the content?  It probably is a lot less effective.  Do you just need an inexpensive way to record a monthly sales meeting for those who missed?  Score.  Need to really command attention, build interest and desire, and influence action?  Not so well…

My opinion (backed by some perspective of being at EnvoyGlobal, PlaceWare, Microsoft, and Corvent):

Create awesome live, interactive events or tight, on-demand content, but rarely blur the lines.

Working with fixed-cost estimates

A contact on LinkedIn recently pinged me asking a question about fixed-cost SOWs…

——————–
I am starting out a small practice as an independent consultant. A potential client of mine wants to send me a Statement of Work and wants to ask me to commit to a fixed cost estimate.

Have any of you had any problems/reservations/issues stemming from accepting work on a fixed cost estimate?

First off, I am thinking I want to see if they have any established procedures for change order requests and how my pay would be handled if a change in scope is needed.

Any thoughts/comments would be greatly appreciated.
Sincerely,
EC

My response…

In my experience, scope creep is a very common problem (and most clients have little or no ‘established procedure’ that they have a good handle on). Someone asking for a fixed-price estimate in many cases is driven by 1) an internal accounting standard that make variable-cost projects a pain, or 2) a fear of their own lack of understanding of what the project should take.

So (y)our response can swing to one of a couple extremes or somewhere in the middle.

A short proposal/SOW leaves you with the most exposure. The benefits could be 1) you take some business to build credibility and your own process, even if margin’s not good, and 2) over multiple projects, you figure out an average cost of delivery and against which you determine margin for future quotes, knowing that some clients/gigs will vary in profitability on an individual basis. Finally, 3) it shortens the buying barrier… you’re not asking them to chew on a lot prior to signing.

…which gets back to scope creep… often services clients don’t even know all the right questions to ask, so they discover things along the way (or other influencers get involved), and their ‘ask’ changes.

The other extreme is that you write an SOW that is watertight, covers all your bases, and requires some comprehension. Benefits are that you’re covered…but risks are that it goes to legal and extends your sales cycle, or is held up by someone who hates reading contracts, or stalls because the buyer who wants you gets scared and won’t touch it (or then routes it to legal).

Here’s my rule of thumb – I tighten up the SOW more and more as my risk goes higher and higher, which generally is a function of price and trust. Have you worked with them on previous projects and know what to expect? Is “missing” your estimate by 20% several hundred dollars or several thousand dollars (especially if you have out of pocket hard costs)?

So to answer your question, ‘have I had any problems,’ the answer is yes… (leading to my own practices outlined). As for ‘change orders,’ I let a simple email exchange serve as an appropriate approval in all except the highest dollar cases.

Best of luck!

-R

Local website promotion…

A recent Q&A post on LinkedIn made me think of a tip I’ve shared in the past…

What are the most popular, yet inexpensive, methods for promoting a site off line? I have heard that off line promotion coupled with online promotion gives the best results. What are the best off line promotion methods to use?

A:

Try a direct response method to reach local prospects…

1. Use a business card printer to print inexpensive cards that have a simple call to action… URL + offer (e.g., free report, free assessment, whatever).

Best: a dedicated URL or landing page that speaks directly to that invitee and a CTA that gets you what you need… (e.g., newsletter subscription, etc.)

2. Hand out at trade shows, networking events, etc. Get partners to stack a pile on their trade show table. Leave a few in conspicuous (but appropriate) places for people to pick up.

Best: don’t try to distribute 5000 in a few days…make it an ongoing activity that takes advantage of where your little feet take you

3. Track at point of conversion. Optimize as possible.

Best: think ‘Google Adwords’ in a blended online/offline experience… the biz card is your short ad, your landing page makes the conversion.

Page 6 of 6« First...«23456