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Business card dos and don’ts

I found this tasty tidbit in a press release.

When DO you hand someone a business card?

Do not give your card within the first few seconds of meeting someone.

Do wait until they ask you for it. Your job is to pour out so much value during the conversation that they will beg you for a way to keep in touch you.

When given a card, do not write on the front or back– that would be akin to taking a permanent marker and writing across their forehead!

Do study the card with utmost respect– we have something to learn from Asian cultures in this matter.

Don’t stuff the card in a back pocket or cram it into an already-full wallet

Do place the card carefully into an appropriate card holder–ideally, it should have one pocket for your own cards and another for cards you receive.

A card is someone’s entire corporate ego wrapper into a little piece of paper. Beware…

I don’t know the author, but here’s her web site

Peace

Working with ease…

I met Athena Williams-Atwood when she was in the audience of a presentation I made in fall 2006 (about web seminars). I remember her and her passion because it is, in part, ‘green’… a subject which my event-planning-wizard friend Lisa Lynn Anderson has continually reminded me is served well, in part, by web seminars.

Subscribe to her newsletter, and you’ll catch tasty treats like these five reasons for stress and overwhelm:

1. Being Unclear What You Truly Want from Your Work and/or Business
2. Not Having a Life and/or Business Plan or Having an Underutilized One
3. Limited Planning Time
4. Lack of Self-Care and Personal Time
5. Losing the Passion for Work and Life

Touche’

King of Pain

Pain of discipline or pain of regret?

Your choice…

The ‘Delegation Rule’

Do you want one secret for growing your career?

Learn The Delegation Rule

It’s tough enough for some of us to think of ourselves as ‘delegators.’ For some of us it’s perfectionism, and we have a hard time thinking someone else can do something as well as we can; for some it’s relationship skills…we don’t know how to discuss things that are uncomfortable, such as suggesting how to improve performance.

Harder still, though, is remembering that as we are working for someone else, we become valuable to them when we help them delegate to us. They might equally have difficulty in being a good delegator. In fact, the more difficulty they have, the more they will appreciate you making it easier for them to do so.

A phrase I like to help remember this is “Push up, pull up.” Want a promotion? Help your boss get a promotion. Want to get a promotion while avoiding just doubling up your workload? Help one of your employees or peers prepare to step into your role.

Want the best part of “Push up, pull up?” In so doing, you are pro-acting. You are being a leader. And leaders win.

Dealing with telemarketer/telesales – when you should listen

I don’t begrudge people who work over the telephone doing their jobs one little bit. In a past life as a sales person, I personally sold several million dollars worth of services over the phone in a professional capacity.

That doesn’t mean, however, that a telemarketing call is always a welcome interruption.

Before the tips o’ doom and humor for dealing with telemarketers, a little background for why you listen sometimes.

One, consider the difference between sales people and marketers. Telemarketers are a volume-driven, numbers game. It’s like phone spam. Dial a bazillion times, if 1/2 of 1% respond to buying, minus my costs, and do I have a business? Sales people, good ones, have an attitude of ‘It’s a waste of my time to waste yours, but I’ve got something that might be of value to you. Professional to professional, would you like to learn more?’

Sales people have names. Telemarketers don’t. Telemarketers read scripts that they have trouble deviating from unless it’s on the ‘script tree.’ Sales people know how they’re going to open and close a call, but have a person-to-person dialogue skill set in the middle.

So when do you listen? When they’re pros and might have something you need. That doesn’t mean you don’t sometimes say, “I can’t have this conversation right now, but if you’ll give me your number I’ll call you back (or call me back tomorrow, or send me an email, or let me send you an email…).” Try THAT with a telemarketer.

So an idea or two for telemarketers (who, by the way, are probably really nice people stuck working for companies asking them to do inhuman things):

My wife hands the phone to my son. He’s four. He chats until they hang up.

I’ve known people who subscribe to things with their dog’s name so they know it’s a telemarketer. Or use your name backwards, so Rob Johns becomes John Robs.

You could say ‘Just a sec…’ …putting the phone down and letting it sit until they hang up.

I’ve never tried it, but I understand that if one of those auto-dialers gets you and you hit the pound key a pile of times that it’ll confuse the machine.

Finally, if you run a business: recruit them. Every once in a while you get a really tactful, literate person on the phone. In an industry with 35% annual turnover, someone like that isn’t going to be there long. Offer them a job at your biz.

Always solicit negatives

In a recent article in Marketing News, a publication of the American Marketing Association (yes, I’m a member), Marilyn Kennedy Moats makes a keen suggestion in her column about careers.

Always solicit negatives.

I think that there is wisdom in this idea and that it renders three personal benefits:

1. You really do have a chance to improve. (If you’re not a lifelong learner, you probably won’t get much out of this blog!)

2. You have a chance to get more of what you want. An article in Wall Street Journal last fall noted that the people who get ahead aren’t those that produce more, but those that produce more of what their bosses want. If this doesn’t make sense, read “Point B” above.

3. You have a chance to reduce tension. Unspoken differences are often the most debilitating, and since most managers are not very good at providing feedback, this will help a lot of them over the hump. They will feel better when they’ve actually stated their issues. You will get more of 1 and 2.

Peace.

How to avoid spam when posting your email address

I hope you know this, but if you EVER publish you’re email address somewhere on the Web, you WILL get loads of spam. Crooks send out “bots” and “crawlers” and various programs designed to harvest any and all email addresses, and once you’re on one list, you’re only going to get on more as they steal from each other.

Here are two easy ways to thwart the evil:

1. Write it out. “roger at sign roger courville dot com” is an extreme example.

2. Purposefully mis-spell it. name@yourdomain.com becomes name@yourdomai.ncom or name@yourdomainc.om

Spam kills productivity. Hope this breathes a little life into it…

Eye contact for the rest of us (you?)

A privilege of SkillPath trainers is the great price of auditing other SkillPath seminars…no charge (there is always your time, opportunity cost, and submitting an eval form for the betterment of all, but that’s another post).

Yesterday I attended How to Become a Better Communicator, taught by a delightful Jo Massey. Jo’s philosophy for teaching communications is to just do it, practice, and practice some more. And indeed, there was plenty of hands-on stuff in this packed day. Especially interesting was watching people stand to speak, even in small groups of three or four. They were often terrified, though this isn’t a surprise; studies have suggested for a long time that folks hate speaking. Especially without ‘feeling prepared.’

One tip I thought Jo presented is useful even to a veteran speaker like me…

If you find yourself struggling with eye contact, concentrate instead on the bridge of their nose. It will appear to your listener like you’re making eye contact, and take a little pressure off you.

I’d add…

From a distance, you can also look over the tops of the heads of your audience (at least in some parts of the room). It accomplishes the same thing.

Nothing beats a dead-on eyeball connection, but this should help ‘the rest of us.’

Peace

How to apologize

It takes a lot for me to want to take the time to write a full, postage-bearing letter to someone. In a day where we can complain in a few brief seconds via email, writing a letter should get some attention, right?

Seth Godin just had a reader send him a breakdown of various degrees of apology.

And it makes me think of two recent experiences that I wish had different endings.

Case One – Simon & Schuster: While out Christmas shopping in mid-December I bumped into an book-on-CD by Franklin Covey that I wanted to hear. I learned long ago that even if I don’t have time right then to read/listen, I go ahead and buy the book…it saves a huge amount of time relative to tracking it down later.

Anyway, the production of this resource was, by contemporary standards, fifteen years behind the times. It was a straight reading of the book. No track divisions, chapter titles, or (even slight) adaptation of the content for someone who is listening vs. looking at a printed word. After much trouble, I did find a customer service form on Simon and Schuster’s website that allowed me to submit a query as to where I might send some feedback. I didn’t want to complain so much as tell them how to improve my experience the next time I bought a product from them.

A few days later I get a reply saying ‘send your response to me’ and I’ll forward it to the right person.

I did. And nothing. Nada.

One follow up note: while I know it’s not possible to cover EVERY online base, but you’d hope that S&S, a division of Viacom who claims multi-media expertise would snatch up misspellings of their website name like the one I discovered when I fat-fingered it. The only reason I don’t post it here is because the folk who camp on those don’t deserve any extra traffic.

Case Two – Cafe Press: I bought some fun stuff for my crew for Christmas, and the order showed up wrong. I’ll spare you the whole story here, but should you doubt it, give me a call for all the gory details. In short, a call to the customer service was not only unhelpful, they were rude.

Maybe it was a bad day. Christmas in retail is a tough gig, and e-retail is no diff. But that’s why we hire grownups, not children.

I wrote the CEO a letter. And nada. Nothing.

So what would I have needed? In the first case, I don’t even need an apology! Just a ‘thx for the feedback…we’re always trying to make our products better’ would have sufficed? In case two, would you expect a call from the CEO? No. But even a form letter would acknowledge that someone there gave a rodent’s gluteous maximus.

So the post in Seth’s blog is timely and personal. Check it out. It leads to one of my favorite quips.

    “Professionalism isn’t what happens when everything goes right. It’s what happens when something goes wrong.”

Leave the date off the opening PowerPoint slide?

This is the first, inaugural tip, that new subscribers at webseminartips.com receive…

“When should you leave the date off the opening presentation slide?”

TIP #1: Leave the date off the opening presentation slide when you don’t want to have the recording look ‘out of date.’

If your objective is to give future potential users access to the recording/archive of your Web seminar, consider the ‘shelf life’ of that content.

Some content can be useful for a long time. But in a culture that often thinks yesterday’s news is old there is a risk that they will think your content is out of date.

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