Archive - Presentation Delivery RSS Feed

Plan your spontenaity

The bumper sticker was something like “Spontenaity Happens.”  It’s like a life maxim… it’s part of our human experience.

When we present face-to-face, this is true whether we want it to be or not.  Presenting virtually, however, means that we don’t see that thing that happens in the audience that we comment on.  We don’t see the meek hand that starts to raise but then goes back down.  We don’t see that we’re on a winning streak and decide to run with it.Woman With Laptop

This doesn’t mean that we can’t be spontaneous when presenting virtually, however.

We respond best on-the-fly when we’re comfortable, and a simple fact is that most online presenters are dealing with something new.  And they’re focused on the task at hand…getting through their slides.

The solution is simple:  plan to be spontaneous.

The experience will come, but in the beginning an easy thing to do is to plan in advance where you’ll ask an “ad hoc” question.  It might be a question that helps you set up the next section of your presentation, it might be one that simply gets your audience engaged in some way.  For example, if you just concluded a story about your trip to Spain, ask a question like, “Hey, have you been to Spain?  Go to the Q&A pane and tell me yes or no, or maybe tell me the name of most interesting place you’ve been.”

All planned.  Not critical to the success of the presentation from a content perspective (it doesn’t make a difference if they’ve been to Spain or New Zealand).  But it IS critical to connecting your virtual to you as a real person.  They participate…and active listeners will hear your message better than passive listeners.

Beat the newbie blahs.  Plan your spontenaity.

Why text-based Q&A is superior for larger audiences

How is text-based Q&A superior to opening up phone lines for larger audiences?  Let me count the ways.

You can them ignore them for a while without someone feeling ignored or passing out from holding their arm up for long.handup_istock

You don’t have to use the phrase “parking lot” for a question that comes in that you’d really rather answer later one-on-one instead of in front of the group.

You can pick/choose the questions you want to want to answer.

You can better manage your time.

You can use planted questions more easily (nobody actually even has to ask the question).

You can tackle managing them as a group.  For a big audience, you can enlist additional people to join the presentation team to answer questions.  Let the event producer or moderator or sales team tackle those FAQs that would otherwise take up your time.

Master the essential tool for interactive presentations.  Master text-based Q&A.

Keeping control of your audio

Think about a television or radio broadcast. You get to listen. You don’t have a choice.interactive-phone

Think about a seminar you’ve attended with hundreds of people in the audience. The presenter has a certain amount of content to get through in a specified period of time.

Now put yourself in the presenter’s shoes. You’ve planned how to interact with your audience, and ideally you’ve got a sense for how much time you will be doing that.

If you need to retain maximum control over your presentation, you need to be able to pick and choose what questions you respond to. Ideally you can choose questions that best support your point, best provide value to the broadest part of your audience, best set you up to be the rockstar.

The only way you can do that is to manage questions via text. This means that your best solution for letting the audience listen is having them on “listen only” mode, whether they’re on the telephone or listening over their computers.

Put the audience on “listen only” for optimum control.

Best practices when presenting online: survey & whitepaper

Would you kindly take a moment to contribute to a survey about best practices when presenting online?

One lucky winner will get an iPod touch, and everybody wins when they learn from each other… the whitepaper will be available next quarter.

The survey can be found here.

Thanks!

-The Virtual Presenter

When NOT to use a poll

When you should NOT use a poll?  For that matter, when should you avoid interactivity of any type?webex-poll-snapshot_nov08

When it’s fake.  When it’s interactivity or the sake of thinking you should be interactive.

A good place to start is by first considering what you would do if you were in person.  Would you talk to the audience, never answer a question, never ask them to raise their hand, never ask them to comment on what you just said?  That’s a bit extreme except for keynote speeches, but most web seminars/webinars/webcasts in today’s world are to educate or persuade.

And if you want to optimize how well your audience remembers, if not acts upon, your messages, your best course of action is to think about how to engage them.  So…where would you?  Introductions at the beginning?  A raise of hands asking “how many of you are here from the healthcare industry today?”

You get the idea.  Despite some folks telling you to be sure to insert a poll every 4-6 minutes or have the obligatory Q&A session at the end, your best bet is to figure out how you’d naturally communicate with your audience and then adapt that to the online medium.  To be sure, many presenters would do well to get more interactive, but forcing it accomplishes nothing, and likely also wastes everyone’s time.

Don’t use a poll to use a poll.  Be natural, and learn the tools of the virtual presenter so you can be as natural online as off.

Using LinkedIn to Build Your Business

Here’s another web seminar I have the privilege of moderating… how to get beyond using LinkedIn as an online resume’ and start using it to find/acquire new customers.

When:  Friday, April 17th, 9AM PDT

Where:  http://www.tinyurl.com/linkedinmastery

What:

  • Reduce your dependence on expensive lead generation services and advertising campaigns
  • Uncover the informal networks your prospects and clients belong to and find the decision makers
  • Gain access to information that will transform you from a supplier to a trusted business advisor

Sponsor:  Accuconference

Speaker:  Ray Taylor, founder of Choice32 (@raymondtaylor)

Using polling and Q&A together

As the tools of the virtual presenter’s trade become more familiar to you, here’s a tactic that can open up some new possibilities.

Sometimes you need to offer an audience a multiple choice option (like a poll), but you face the problem of there 1) being way too many options to fit into the limit of answers the web conferencing tool offers you or 2) you need to give the audience a chance to comment or qualify their vote.

Here’s an example I recently used:

I did an exercise where I asked participants to choose among four options.  In reality, there were a couple dozen ways to answer the question, so I took the four most common answers and turned those into a poll (which automagically labelled them A, B, C, and D).  Then I asked the audience to choose which of the four options (on the poll) was most like the answer they’d written down during the exercise.  And you guessed it, I also offered via verbal instruction the option for them to submit their own description of what they’d written via the Q&A panel.

As I often quip, the virtual presenter must learn to “fly by their instruments” meaning, like a pilot must both learn to fly by sight and their gear, so must virtual presenters learn new ways of doing old things.

Add a trick to your bag.  Consider using polls and Q&A at the same time.

The fastest way to get Q&A flooded with responses

I’m a broken-record evangelist for making live web seminars interactive (see this), but audiences often just ‘sit there’ until…

…you call out someone’s name and answer their question.

I’ve done it over and over without fail.  The minute you get your first question or two in the question queue, take a second to pause your presentation long enough to answer one.

“Hey, James has a great question…he asks what time of day is best for launching widgets.  Well, James…”

Your Q&A manager will LIGHT UP.  Then it’s your job to do something with it, but then if I have anything to do with it, you’ll never again make a presentation where you hold all questions to the end.

Get them on the edge of their virtual seats.  Answer a question early, and use their name.

Using a “hand-up” feature to your advantage

One thing in-person seminar speakers do naturally is ask for a ‘show of hands.’  And as I often argue, presenting virtually – in a new medium – changes things.  Unfortunately, this means that many otherwise capable speakers fail to engage their virtual audience as fully as they could.thumbnail1

And this is lose-lose for them and their audiences.

When I coach speakers, the place I start is by asking what they do currently…when in front of a live audience.  How do you open, dialogue, manage questions, deal with ad hoc opportunities or interruptions, and how do you close?

With that it’s pretty easy to assist them with *seeing* their audience in a new way, including where and how to use an ad hoc response mechanism like the hand-up feature.

Of note, when I was at PlaceWare (which later became Microsoft LiveMeeting) we did a significant usability study with one of the big 5 consulting firms.  The one thing they came back with we already knew:  brand-new users almost invariably push slides…and that’s all.

It’s not hard to be dynamic and engaging virtually, to keep your audience from wandering to email or the water cooler, to have them realize that your web seminar isn’t the same as listening to a radio station.  But it does require some forethought, some intentionality.  Consider:

  • Tip #1:  Whether it’s you or a moderator, open the web seminar with some instruction about how you’ll be interacting.
  • Tip #2:  As mentioned before, think through where and how you already ask for a show of hands.  Figure out how to remember to do that virtually.
  • Tip #3:  Familiarize yourself with what the audience is looking at and verbally cue them to participate.  “So how many of you are in the Pacific Time Zone… go to the upper right corner of your viewing console and give me a show of hands using the hand-up button.”
  • Tip #4:  Close the exercise with a verbal cue to put their hand back down.  This will ‘clear’ the show of hands so someone putting their hand up later can be appropriately recognized.

Pros prepare for the medium.  Master the ‘hand-up’ feature to keep the audience engaged.

Attendee-generated content

This works offline as well as on, but it’s SO much easier virtually…

In a past life I was doing some sales training.  The problem was that I was new to the company and figured the sales crew knew way more than I did.  DING!  Have them generate some content.

I created a hands on exercise that walked them through the three vertical columns of Solution Selling (diagnose reasons, explore impact, visualize capabilities).  They created piles of questions to ask a prospect at each of these stages for each of the products I was training on.  Collating it was painful…we had more than 400 handwritten entries, but the output was seriously cool.  They learned from each other and they loved it.

Virtually, of course, this is much easier.  Most web conferencing tools allow you to capture and report Q&A (some treat “chat” differently, so look it up).  But the principle is the same.

Ask a question that lets attendees create the handout content.

Page 2 of 3«123»