Watching Monday Night Football – ESPN.
Following MNF – online.
Live, play-by-play updates, online, are a few plays ahead. Sometimes one, sometimes a couple plays, sometimes a couple minutes.
2008 weirdness: watching the “live telecast” on TV and finding it the lesser up-to-date content.
Observation: the online “gamechannel” doesn’t have a chance for a wardrobe malfunction unless I were to actively navigate to some NSFW site…
Where are your customers? Are they drifting somewhere else?