As 1080 Group faithful know, we focus largely on behavioral (rather than technical) analysis, but sometimes something…or someone…comes along that takes a techie thing and tells a story.
Enter Robb Cason and a little backstory. I met Robb in 1999 when I walked to the (very empty) end of the 6th floor office at EnvoyGlobal, a teleconferencing firm, early web conferencing reseller and the first place anywhere to offer independent webinar event services. I could choose any open desk out of …
Down, but not out
A little catch up here… on a personal note, I had a surprise brush with mortality, surgery, and the requisite drugs and downtime. I don’t recommend it.
Views and Reviews
One thing I’ve not done a lot of of late is offer up notes about conferencing companies, but I’ve had requests to offer a few more insights there. In the coming days watch for a couple thoughts about Vidyo and Act Teleconferencing‘s new Teem …
So if “get rich quick” and “webinar” don’t belong in the same sentence, what now?
There are two realities. One, it’s possible to monetize any medium of communication. Two, it’s never easy, and it’s even harder as culture shifts…note the essence of the problem in the question that Simon (from London) asks:
“Thanks for the webinar – very informative. A tricky question but, how is it possible to price or charge for online training when …
My heart breaks. Truly.
Don’t get me wrong: not only do I love webinars, but they’re a uniquely powerful way to connect with audiences. And make money if that’s your business model and you do it right.
Today’s editorial is a response to the growing number of hawkers who take advantage of people who chase shiny objects (like getting rich). My heart breaks that crap like that creates noise pollution in the legitimate world of communications and content marketing.
Some cold, hard truths …
Peter Drucker once noted, “As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.” Today’s note isn’t about “webinars,” per se. It’s about the foundations that help you succeed at them.
Perspective: professionalism if not profession
If Edward G. Wertheim, Ph.D. is correct when he asserts that people in organizations spend over 75% of their time in an interpersonal situation, then …
Assuming you’re not a stalker, sometimes you really, really, really want to get a question answered during a seriously big webinar.
I just finished co-presenting on a webinar for The Marketer, and to their deep credit, the “sold out” the room!
As I was watching the questions flood in from the quadruple-digit number of attendees who honored us with their time, I was struck with compassion for those who sincerely wanted to get their question answered…and couldn’t.
This post …
One of our current research projects seeks to uncover better and better ways for webinar presenters to get and keep attention…by better understanding our audiences.
This survey will close soon, but so here’s a closing opportunity to both share (take the survey) and see the results of those who’ve gone before.
Down the road the analysis and report will be published, so stay tuned.
Don’t wait: share and learn why attendees …
Two facts are true for any performance:
1) The show must go on
2) Life goes on independently of the show
When you get that last minute call from your boss or you read an incoming email from an irate customer, the show must still go on. Professional athletes, actors, musicians, and yes, professional speakers have some sort of pre-show ritual to get them into the ‘zone’ despite whatever life throws their way.
Have a routine
Whether it’s a breathing exercise, meditation, or a pep …
Your sales team. Can you teach them anything?
Believe me, I’ve been there (a sales manager, that is). I understand, and it’s why I appreciate Ray Taylor.
If you don’t know Ray Taylor (@raymondtaylor), your chance to hear and be inspired by his success story is Tuesday (or via Memorex if you register and can’t make it).
Here’s my short version. Met on …
WARNING: Rant ahead
Faithful readers know that I may have a spicy point of view sometimes, but I don’t rant. I might teeter atop a soapbox once in awhile, but I don’t rant.
Not so today.
This post is the one you wish you could send to your boss. Or even write in an email if you didn’t think IT was watching.
Dear Executive:
Your webinar presentations suck.
Please know this isn’t an edict about your personality, your ability to run a company, or reference …
