That sound you keep hearing… you know, the one that keeps interrupting the conference call?

That’s an experienced marketer chortling at the term “content marketing” every time s/he meets someone who think they’ve bumped into something new.

The truth is many marketers have long held to the idea that marketing should have some real value, real substance.

“Content marketing” is the popular colloquialism of late, and while over the years many other terms have meant the same thing, as Juliet opined of Romeo, …

The following comes to us from 1080 Group learning strategist Katie Stroud.

Finding an audience to speak to is challenging. It’s also vital and often overlooked. You want to reach as many people as possible so you cast your nets wide.

But that can actually reduce your success. The secret?

Write a one-person invitation.

Let me show you what I mean. In 1080Group’s market, we target organizations with high stakes in designing, delivering, or managing powerfully engaging and compelling …