I’m sitting, at this moment, on a web seminar where Ann and Stefan of MarketingSherpa are presenting.
Stefan admits to being very surpised by at least one finding… that of the decision makers within the decision-making committees are much more likely to attend web seminars as a means of infogathering.
Funny, we did a study at EnvoyGlobal in 1999 that found the same thing… 
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