Put yourself in your customer’s shoes:  Have you ever dialed into a conference call and find that the passcode is longer than the Mississippi?  Web seminar producers and promoters should be intimately concerned with the details of an attendee’s user experience.  When they have to

Web seminar promoters are missing a big opportunity:  post-event emails, IF they go out, are rarely strategic or campaign driven. What’s the value of any given communication?  To advance someone a nudge more from Point A to Point B.  Anything else is just noise and a disservice.  Here are

I’m sitting, at this moment, on a web seminar where Ann and Stefan of MarketingSherpa are presenting. Stefan admits to being very surpised by at least one finding…  that of the decision makers within the decision-making committees are much more likely to attend web seminars as a means

On average, most people who register for a web seminar do not attend. While there are many potential reasons, consider the most common scenario. Prospect receives an invitation. Since the event is three weeks away, their calendar is open. The day before the event, they receive a reminder…