Strategy – Page 26 – The Virtual Presenter

Posted in Life Skills, Observation Deck, Strategy

But it worked last time…

TheVP
posted on July 14, 2007December 1, 2011
Comments Off on But it worked last time…

Yesterday eve my beloved and I took the three kids to The Children’s Course, a short par-3 golf course that is little people friendly. Midway through the round my middle little one, who’s seven, got frustrated and gave up. After walking a hole without playing, on the following hole

Posted in Strategy, Web Seminars

The power of live, interactive web seminars

TheVP
posted on July 12, 2007December 1, 2011
Comments Off on The power of live, interactive web seminars

In the early days of web seminars an early-adopter client of ours was IBM. The beautiful thing was that their events were great exposure for our little business, because they’d draw an audience of a couple hundred people, most of whom had never seen web conferencing before. Inevitably after

Posted in Observation Deck, Strategy

Solving the problem of problem solving

Radio ad: owner of a local auto-body repair chain shares his tagline… “We don’t just fix cars, we fix the problem of getting your car fixed.” Touche! Finally somebody who gets it! There’s a lesson in here for many, but in particular marketers who have

Posted in 2009 Appearances, Business, Strategy

Product manager? Product marketing manager?

Upcoming: Listening to the Voice of Customer with Web Analytics Where: The Product Management View How: Web seminar To register: Go

Posted in Business, Life Skills, Strategy

Business card dos and don’ts

I found this tasty tidbit in a press release. When DO you hand someone a business card? Do not give your card within the first few seconds of meeting someone. Do wait until they ask you for it. Your job is to pour out so much value during the conversation that they will beg you