On the business, strategy, and impact of webinars, webcasts, and virtual classrooms
Think about how written music works. Looking at something on a piece of paper is a FAR cry from real music, right? So what do composers and arrangers do? They include a myriad of annotations that give a musician looking at the sheet music direction on volume and tempo and repeats and mood and on […]
In their awesome book Switch, Chip and Dan Heath popularized the idea of the “curse of expertise.” In short, once you’ve learned something you generally find it hard to remember what it was like not knowing it. More importantly it takes being purposeful to get inside the mind of your audience and teach at the […]
If you’re not using live, interactive communication — at a distance using web conferencing — as part of a sales training strategy, you’re leaving money on the table. If you’re newer to the idea, let’s start you out correctly with one simple mindshift: web conferencing is a medium, not a format. Think about how you […]
The number of instructional design models is staggering. One challenge is that they barely inform the specific needs of any given medium of communication. What follows is a long way from an exhaustive list, but it does touch on some of the common challenges I observe as I’m working with organizations on training-oriented use cases. […]
In a recent webinar Chaaya asked, “I’ve been told that you never want ‘dead air’ in a webinar? Is that good advice?” Thanks Chaaya. I’m sure the person who told you that had positive intentions, but I don’t agree. It’s common to take something we know in one context and apply it to a new […]