Consider this analogy: Great storytelling is about more than the story. When it’s shared live, a great storyteller can dramatically improve how much you enjoy it, learn from it, remember it. When it’s written to be read, the writer’s skill can similarly make or break the
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TheVP
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Live, realtime events are shared experiences…or at least they have the potential to be. Speakers know that often attendees buy books (and don’t read them) just for the “souvenir factor.” Marketers know that some of the value of an event are the conversations that happen beyond
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Warning: Sarcasm ahead! These days you can get a professional web conferencing service for the amount you spent on pizza for last week’s meeting. Here are a few (of the many!) possible reminders about what you’re getting in terms of money, time, and productivity. NOTE: The conferencing
Posted in Business, Case Studies, Selling virtually, Strategy
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It’s a little long, but it’s worth it. Today’s guest interview is with Mike Kunkle (@MikeKunkle), sales effectiveness wizard and creator of the Performance Levers, a six-project methodology for aligning sales performance and radically transforming results. We’ve left the
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Let’s face it. Much of what we communicate on a daily basis could be replaced by a computer or website someday. So where can humans outperform computers? In other words, where can you be guaranteed to be irreplaceable? Not outsource-able? Faithful readers know that I’m a proponent of