Guest-poster Angi Courville shares tips six through ten in this second of a two part series (part one is here). All the books consulted for these tips (and the webinar I delivered yesterday to 1000 people on story in the virtual classroom) are at the end. Familiarize yourself with some aspects

Today’s guest post is by an amazing speaker in her own right, Angi Courville. As we were simultaneously researching a volume of books to hone our storytelling sensibilities, Angi penned her own take on the subject.   So you’ve decided to start working storytelling into your virtual

The new content marketing report from Content Marketing Institute and MarketingProfs doesn’t tell a whole story. Don’t get me wrong, Joe and Ann and their respective organizations do a killer job. I’m a fan. But their report and analysis wasn’t designed to answer every