Two facts are true for any performance: 1) The show must go on 2) Life goes on independently of the show When you get that last minute call from your boss or you read an incoming email from an irate customer, the show must still go on. Professional athletes, actors, musicians, and yes,
Posted in Content, Delivery, Design, Presentation Planning, Strategy
Engagement is a hot topic. Web site developers, human resources & L&D folk, and even webinar presenters…all realize that in today’s change-the-channel world, we’ve got to get and keep attention. Or we lose. Here’s the bad news: As I’ve addressed many times,
Posted in Case Studies, Content, Promotion, Strategy
Your goal is to really rock your virtual presentations and meetings. I know that already, because if you weren’t professional enough to pursue personal growth, you wouldn’t read this blog. I share the same commitment, including uncovering behavioral data that goes beyond simplistic
Posted in Ask, Business, Content, Online vs. Offline, Promotion
In yesterday’s post we explored the first five of ten questions. See that post for the brief into to why, otherwise read on. How do you value relationships? To be fair, some gigs are one-shot events, and it’s not wrong. But for speakers and buyers alike, the first gig is the most
Posted in Ask, Business, Content, Online vs. Offline, Promotion
One of the most frequently asked questions I get is, “How much can I charge for a webinar?” Usually the question is asked by trainers or speakers, but I also frequently speak to purchasers of their services struggling with the same thing. The result: one big mess. Pricing, by