You want to rock the presentation, but then you’re asked to do something that rubs you the wrong way. Now what? A little backstory: I confess to a moment of frustration when I made a simple Facebook post: “If your idea of “webinars” is “talk over slides,” please reconsider.” The
Posted in Strategy, Tools and Tips
In their awesome book Switch, Chip and Dan Heath popularized the idea of the “curse of expertise.” In short, once you’ve learned something you generally find it hard to remember what it was like not knowing it. More importantly it takes being purposeful to get inside the mind of your audience
Hybrid events and meetings are the rage for good reason: they extend the reach of your message and enable engaging more people. This 5-minute mini-class speaks to a group of meeting planners I am getting ready to do a hybrid event with (thank you Meeting Professionals International, Oregon), but
Social and mobile marketing aren’t the same thing, but they go hand in hand. Because they’re so pervasive, it is inevitable that they will affect how your audience responds to your webinars. As you’re planning the new year, here are 7 areas to think about when considering webinar programs in
Many of us are old enough to be tempted to say, “If I had only known back then what I know now…,” and fewer of us were wise enough to get a mentor to help us avoid some bruises along the way. What follows was inspired by a conversation I was having recently with a