Strategy – Page 5 – The Virtual Presenter

Posted in Strategy

Are you ready for mobile webcast attendees?

TheVP
posted on February 1, 2012February 1, 2012
3 Comments

It’s cool and scary: Your webinar/webcast audience could be joining you from an iPad. Or a phone. Are you ready? Today’s guest post comes from industry veteran Dan Roche, Vice President of Marketing at TalkPoint Communications. Five Tips for Improving the Effectiveness of Mobile Webcasts

Posted in Life Skills, Strategy

Getting paid for webinars: 25 ideas for creating differentiation in a world of free

TheVP
posted on August 8, 2011December 1, 2011
5 Comments

So if “get rich quick” and “webinar” don’t belong in the same sentence, what now? There are two realities. One, it’s possible to monetize any medium of communication. Two, it’s never easy, and it’s even harder as culture shifts…note the essence of

Posted in Business, Life Skills, Strategy

7 reasons why webinars won’t make you rich (and how to avoid my mistakes)

TheVP
posted on August 1, 2011December 1, 2011
5 Comments

My heart breaks. Truly. Don’t get me wrong: not only do I love webinars, but they’re a uniquely powerful way to connect with audiences. And make money if that’s your business model and you do it right. Today’s editorial is a response to the growing number of hawkers who take

Posted in From the Attendee's perspective, Promotion, Strategy

How to get your questions answered in gianormous webcasts

Assuming you’re not a stalker, sometimes you really, really, really want to get a question answered during a seriously big webinar. I just finished co-presenting on a webinar for The Marketer, and to their deep credit, the “sold out” the room! As I was watching the questions flood

Posted in Content, Delivery, Design, Presentation Planning, Promotion, Strategy

What to do before you step onto the virtual stage…

Two facts are true for any performance: 1) The show must go on 2) Life goes on independently of the show When you get that last minute call from your boss or you read an incoming email from an irate customer, the show must still go on. Professional athletes, actors, musicians, and yes,