David asks a fair question in response to this post about how many webinar reminders is too many. Because invitations and reminders a different beasts in a couple important aspects, I’m copying his question to a new post and tackling it separately. He asked: “I have been asked by my
Posted in Ask, Promotion, Strategy, Web Seminar Promotion
In a recent webinar, Simon D. asked, “Can you overdo reminders?” Hmmm… as you’ve heard me say before, “It depends.” And I think the question is “What is your market’s tolerance for email?” The good thing about a webinar reminder email is that nearly
Posted in Content, Delivery, Design, Presentation Planning, Promotion, Strategy, Web Seminar Promotion
1080 Group has partnered with my friend Bob Hanson at QLM Marketing to conduct an independent study on the success factors for webinars. To get a pre-release copy of the report, participate in the survey. It should take you about 5
Posted in Content, Delivery, Presentation Planning, Strategy, Web Seminar Promotion
In a recent webinar I was touching on the value of tapping into the audience’s own motivations to have your best shot at getting them to respond to an invitation, and Roger H. asked a good next-level question: “What do you find most beneficial, formal surveys or Q&As with the future
Posted in Presentation Planning, Promotion, Strategy, Web Seminar Promotion
The industry has come a long way. When I started we coded registration pages from scratch in HTML and pushed reminder emails manually. Fast forward more than a decade – the pain of much of the project management of producing a web seminar has been eliminated by conferencing service