Webinars are a powerful addition to any content marketing strategy, and for good reason. One big problem for much of lead generation and pipeline advancement, however, is a tension between what audiences want and what your organization wants: they don’t want to be sold, but you’re not making a
If you could ask your conferencing vendor for anything you want to help you engage more effectively, what would you ask for? If your answer is, “I don’t know, but I know cool stuff when I see it,” you’re not alone. The word “engagement” is so broadly used it risks becoming meaningless.
Content marketing is powerful. Webinars are an engaging medium. Yet regularly organizations struggle to achieve the results they want. The answer for many might be to consider their content marketing in light of how adults are motivated to learn. As a framework, below are five principles shared by
Marketers have high confidence in webinars for lead generation. The challenge, however, is you’re your confidence doesn’t necessarily translate into results — even if you might persist until you figure it out. The good news is that you can accelerate your understanding and
“How do I engage an audience that I can’t see?” It’s one of the three most frequently asked questions I ever get. Over the years I’ve answered it so many times and in so many contexts, I’ve started seeing subtextual patterns develop. In short: people are often trying to solve