We love to hate meetings, especially virtual meetings. Probably with good reason. Here are 25 tips for online meetings (and the workflows around them) with zero extra fluff. 1. Edit the system-generated meeting invite to include meeting-relevant information 2. Let
After a recent webinar I got this fabulous question from Liam R.: I don’t have my own stories for the presentations I make. What do you suggest? Hey Liam, Few people start with a bag full of stories, and even those with a bunch should be adding to their collection. Over time you’ll find a few
Webinars are a powerful addition to any content marketing strategy, and for good reason. One big problem for much of lead generation and pipeline advancement, however, is a tension between what audiences want and what your organization wants: they don’t want to be sold, but you’re not making a
If you could ask your conferencing vendor for anything you want to help you engage more effectively, what would you ask for? If your answer is, “I don’t know, but I know cool stuff when I see it,” you’re not alone. The word “engagement” is so broadly used it risks becoming meaningless.
Content marketing is powerful. Webinars are an engaging medium. Yet regularly organizations struggle to achieve the results they want. The answer for many might be to consider their content marketing in light of how adults are motivated to learn. As a framework, below are five principles shared by