If you could ask your conferencing vendor for anything you want to help you engage more effectively, what would you ask for? If your answer is, “I don’t know, but I know cool stuff when I see it,” you’re not alone. The word “engagement” is so broadly used it risks becoming meaningless.
Content marketing is powerful. Webinars are an engaging medium. Yet regularly organizations struggle to achieve the results they want. The answer for many might be to consider their content marketing in light of how adults are motivated to learn. As a framework, below are five principles shared by
Marketers have high confidence in webinars for lead generation. The challenge, however, is you’re your confidence doesn’t necessarily translate into results — even if you might persist until you figure it out. The good news is that you can accelerate your understanding and
“How do I engage an audience that I can’t see?” It’s one of the three most frequently asked questions I ever get. Over the years I’ve answered it so many times and in so many contexts, I’ve started seeing subtextual patterns develop. In short: people are often trying to solve
Yesterday a group of training practitioners gathered to talk about virtual instructor led training, and the question was posed, “What doesn’t belong in a virtual classroom?” I had the privilege of being an observer of the discussion. How you answer the question might reveal more than you