That sound you keep hearing… you know, the one that keeps interrupting the conference call? That’s an experienced marketer chortling at the term “content marketing” every time s/he meets someone who think they’ve bumped into something new. The truth is many marketers have

The following comes to us from 1080 Group learning strategist Katie Stroud. Finding an audience to speak to is challenging. It’s also vital and often overlooked. You want to reach as many people as possible so you cast your nets wide. But that can actually reduce your success. The secret? Write a