Webinars and webcasts are popular peeps at the content marketing party. Too often, however, marketers are leaving money on the table by not exploiting webinars’ uniqueness in the content mix. Here are a few missed opportunities and alternatives for success: Miss #1: Lead qualification at a

The goal wasn’t to write yet another “apply this book to webinars” post. But then I got inspired by my friend Cathey Armillas (whom I was helping recently with a virtual presentation). I trust you’ll be inspired, too. Cathey’s book, The Unbreakable Rules of Marketing:

It is a rare webinar promoter who doesn’t wish that they could get more butts in seats. Unfortunately, too often the advice given about how to promote them sounds a like get-rich-quick scheme or over-simplistically tells you, “Make sure you post your event on Twitter.” And

Sending out a invitation to the house list and posting a link on Twitter doesn’t qualify…you’ve got that already. Here some other ideas for getting extra traction for one or more of your next lead generation webinar or webcasts. Email signatures Think of all the emails sent by your