Promotion – Page 3 – The Virtual Presenter

Posted in Promotion

5 tips for using experts as guest presenters in marketing webinars

Corrie recently emailed me asking, “We use webinars to generate and qualify leads. Any tips for using a subject matter expert (who is not a professional speaker) as a guest presenter?” Roger: Subject matter experts (“SMEs”) as webinar presenters are common, largely because

Posted in Promotion, Web Seminar Promotion

Five down-and-dirty (non-social media) tips for marketing your webinar or webcast

Lose the fancy event title Motivational speakers get by with metaphors and funny stuff. You only have the equivalent of an email client’s subject line or a tweet to get your message through. Direct usually wins the day. Exploit “live” Will attendees get a chance to interact with

Posted in Ask, Promotion

Marketing webinars to clients with no time – four critical questions to ask

In a recent webinar Julie asked, “What are your suggestions for marketing to clients who say they don’t have time for training?” Julie, this is a challenge common to many organizations. Please permit me to ask a few hard questions – only to root out what we’ve got to

Posted in Observation Deck, Promotion, Selling virtually

You want to be excellent, but…

TheVP
posted on October 11, 2011December 1, 2011
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Let’s make an assumption: you aspire to excellence, to affect change, to take a mundane topic and inject a healthy dose of aha! into your audience’s lifeblood. Awesome! Me too! But… As the saying goes, Sometimes the enemy of the best is the good. Whatever it is…employee on

Posted in Life Skills, Promotion

Three commitments of a communicator

Peter Drucker once noted, “As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.” Today’s note isn’t about “webinars,” per se. It’s about the foundations that help