Five down-and-dirty (non-social media) tips for marketing your webinar or webcast

Lose the fancy event title

Motivational speakers get by with metaphors and funny stuff. You only have the equivalent of an email client’s subject line or a tweet to get your message through. Direct usually wins the day.

Exploit “live”

Will attendees get a chance to interact with “Julie, the world’s leading espresso whisperer?” Ask her questions? Otherwise ‘have a moment in time’ with her? Tell ’em in the invite! Events (even those in the webosphere) aren’t just about content, they’re also about connection (or should be!).

Edit reminder emails

People registered for your webinar or webcast because of a “why.” System-generated confirmation and reminder emails usually say “when,” but they fail to remind the registrant why they wanted to invest their precious time attending.

Put an expiration on your recording

Have you ever received an email that you hung on to, intending to get to it when you had a free moment, only to find it weeks or months later? This is what happens to follow up emails with webinar recordings. When appropriate, create a sense of urgency.

Explore non-peak hours

Decades ago in the radio business, Paul Harvey’s wife Angel (who produced the program) figured out that there was less competition if they moved their show out of prime time (and listenership exploded!). For webinars and webcasts, Tuesday, Wednesday, and Thursday mid-day slots are really dang full. You might consider asking your own audience something like this.

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