If you’re not using live, interactive communication — at a distance using web conferencing — as part of a sales training strategy, you’re leaving money on the table. If you’re newer to the idea, let’s start you out correctly with one simple mindshift: web conferencing is a medium, not a

While at Microsoft I did a lot of sales training and support presentations for those same sales teams. For the latter, I was the invited expert to demo something – meaning it was the sales rep’s appointment to manage (including setting up the web conference). Over countless sales calls