How not to use Twitter as a presentation backchannel
What if your presentation was hooked to twitter, and every time you changed slides, all the words on your slide were sent as a tweet? How cool is that?
Not very, if you ask me.
Here are four reasons I wouldn’t recommend it:
You should present more like Steve Jobs. And Steve’s presentations would make lousy tweets
Steve’s the master of simple, powerful imagery and few words. How relevant would it be to tweet out one word that had no image? Strike 1.
Most presentations deserve the moniker “death by bullet.” Too many words = lousy tweets
Unless you planned the presentation to keep everything under 140 characters, the tweet gets cut off, and the thought is thwarted. Strike 2.
Presenting is an audio/visual communication format. Twitter is not
If your presentation can be read and doesn’t need you presenting, you’re wasting your audience’s (and your) time anyway. Do them a favor – write them a paper and avoid Strike 3.
The power of Twitter is voice with value
When someone watches your presentation and tweets something out, it’s something they find of value enough to share with their followers who they believe will find it of value. AND they usually share a complete thought that makes sense unto itself. Used right, that’ll attract eyeballs. Use it poorly and you’ll hear a big sucking sound near the unfollow button.