Webinars and webcasts are popular peeps at the content marketing party. Too often, however, marketers are leaving money on the table by not exploiting webinars’ uniqueness in the content mix.
Here are a few missed opportunities and alternatives for success:
You “get the lead” when someone registers for your webinar. Like any landing page decision, you’ve got to decide whether to just …
It’s one thing to have a 20-minute TED talk and go over it many times. It’s quite another to prepare for a 3-hour online class or full-day workshop.
The obvious challenge is that rehearsing hours of content takes, well, hours. The problem is deeper than that, though. The best training isn’t just content delivery: It’s the facilitated learning experience that also involves discussion, reflection, and application.
In a long class it is not likely that …
Let’s face it. Some part of your virtual audience is exhaustipated.
The question here is, “If this is true, even for part of my webinar audience or virtual learners, what are the most important things to think about to best serve them?”
It takes effort to get people into your live event or class. If attendance is voluntary (like a public webinar), you better engage them or they’ll check out do something else. …
Kicking off any project effectively sets the tone and establishes momentum for success. Conversely, a mushy, disorganized, or lengthy beginning to the project risks implicitly communicating, “This webinar is going to be a drain on my time.”
The purpose of a project kickoff meeting is to establish a foundation of shared knowledge of the project. This provides direction to each team member (producer, promoter, and presenter) about roles, expectations, and timelines for deliverables.
What follows are the details you’ll want to cover …
Meetings occur more frequently than presentations, so it’s not surprising that the same is true online (and it’s what prompted me to write the latest book). The good news is that they don’t have to royally suck. Here are a few tips to improve your impact.
Getting started: Master the instant meeting
Most people still approach online meetings as an “event.” In other words, it’s something you schedule out in the future. …
That quota you’re carrying…does it ever get lighter?
I didn’t think so. Read on.
Whether you love or hate web and video conferencing, you’re leaving money on the table if it’s not in the go-to-market arsenal of your business.
To make the most of your time, money, and relationships, avoid these mistakes:
Mistake #1: Abandoning face-to-face meetings
“Present to anyone anywhere, save travel costs” has been the mantra of the conferencing industry for a long time.
It is not that this is not true. It’s just that …
The number of instructional design models is staggering. One challenge is that they barely inform the specific needs of any given medium of communication.
What follows is a long way from an exhaustive list, but it does touch on some of the common challenges I observe as I’m working with organizations on training-oriented use cases.
Think iteratively
Unless you have radically mastered the platform you’re using, you are likely to discover new things that you can do (that …
The goal wasn’t to write yet another “apply this book to webinars” post. But then I got inspired by my friend Cathey Armillas (whom I was helping recently with a virtual presentation).
I trust you’ll be inspired, too.
Cathey’s book, The Unbreakable Rules of Marketing: 9 1/2 Ways …
When you’re presenting or training online in a webinar, webcast, or virtual classroom setting, some participants may be entirely comfortable in “getting around in the new room.” Others will not find the experience to be second nature.
When you learn to better guide participants’ experiences, you’ll better get and keep attention. Another big benefit: You will distinguish yourself from those “45 minutes of talking at you” webinars.
Don’t give instructions, make it part of the flow
With rare exception, I’m not a fan …
In Made to Stick, Chip and Dan Heath make a compelling case for six key qualities of sticky messages.
Since webinars, webcasts, and virtual classrooms are “rooms” where distraction is but one click away, besides using various techniques for getting and keeping attention, it’s worth working to make our ideas – the content itself – more sticky.
