Social and mobile marketing aren’t the same thing, but they go hand in hand. And because they’re so pervasive, it is inevitable that they will affect how your audience responds to your webinars.
As you’re planning the new year, here are 7 areas to think about when considering webinar programs in your content marketing strategy.
Timeframes for response
Increasingly mobility is fueling demand for right-now information. Promoting a webinar well in advance is still advisable, but not planning up-to-the-moment-of-start times is a missed …