Today you’re somebody’s trusted adviser. A friend or co-worker pings you and asks you one of the following questions… how would YOU answer? Don’t webinars suck just like PowerPoint sucks? Reality: PowerPoint doesn’t suck, but it often gets used poorly. Webinars are
For many of us who live around technology it’s sometimes easy to forget that not everybody has “all the goodies.” It wasn’t that long ago when a prospective customer mentioned to me that she still had people dialing in on rotary phones. So this recent question from Mandy
There are some good reasons to purposefully start a web seminar a little bit late. The best reason is that a good percentage of attendees are going to be late getting there (i.e., a previous meeting runs long, they forgot where they put the login info, or they’re just tardy). Problem 1:
Imagine you’re an event planner…the traditional, terrestrial kind. Would you consider hosting a trade show booth, networking luncheon, cocktail reception, or seminar at a hotel somewhere without considering all the details, tangible and intangible, that are part of the experience?
More than once I’ve presented for the American Marketing Association on the subject of “Irreplaceable Webinars.” The primary education of the presentation is that we as marketers think in terms of segmentation, and that should include thinking psychographically in terms of time