Can you live without web seminars?

More than once I’ve presented for the American Marketing Association on the subject of “Irreplaceable Webinars.”  The primary education of the presentation is that we as marketers think in terms of segmentation, and that should include thinking psychographically in terms of time and place – our audience gets information in different ways at different times.

Ergo, presenting virtually becomes an indispensable part of the communications mix.


Unlike teleseminars, web and/or video conferencing add multi-sensory (visual) components to live, distance communications.  And because the activity is snychronous, the power of dialogue explodes your opportunity to deliver influence ~ and what marketer, sales person, or trainer isn’t attempting to create a certain outcome?

Webinars/webcasts/web seminars don’t replace in-person meetings, seminars, and events.  But don’t get trapped into thinking that a recording is the same thing.

Dialogue + Distance = Uniquely Irreplaceable

2 thoughts on “Can you live without web seminars?

  1. The Virtual Presenter » Blog Archive » See you at the Sage Insights Partner Conference?

    […] And if you’ve followed me for any period of time, you’ll know that I look at time/place behavioral segmentation as one way of looking at communications.  This means there’s a time and place to be […]

  2. Meet Telenect — The Virtual Presenter

    […] One, the “asking price” (even for free webinars) is high when measured in terms of time.  “Be sure you show up at 10am on Thursday” is going to have less respondents than “view this now.”  To be sure, it’s a lot less cost than travel (and all the other arguments), and I’ve blogged about their unique place in the communications mix before. […]

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