On average, most people who register for a web seminar do not attend. While there are many potential reasons, consider the most common scenario. Prospect receives an invitation. Since the event is three weeks away, their calendar is open. The day before the event, they receive a reminder…

In the early days of web seminars an early-adopter client of ours was IBM.  The beautiful thing was that their events were great exposure for our little business, because they’d draw an audience of a couple hundred people, most of whom had never seen web conferencing before.  Inevitably after