Is your audience multi-tasking?

1080 Group once conducted a short survey to determine how many people multi-task while attending a web seminar.  The answer wasn’t surprising:  90% of respondents said they do some or all the time.

I think my own behavior is typical of many:  since we can’t always afford a full hour just to sit and watch,  we check email, answer cell-phone calls, etc., while occasionally checking in on what’s going on.

The remedy?

Keep it moving.

Make the dialogue irresistible.

Don’t write out bullet points.  Especially if the presenter isn’t adding any additional content of substance.

Don’t ask, “Is my audience multi-tasking?”  They are.  Ask “How do I produce a web seminar so good that they don’t want to.”

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