Microsoft Word doesn’t make you a writer. Web conferencing software doesn’t make you a web seminar wizard. Because technology gets more user friendly and templatized over time, it brings it within ever-closer reach of lower and lower tech people.

By another analogy, though, now that you can record digital quality sound and press a great sounding audio recording to a CD doesn’t mean you’re a great musician either.

Producing great web seminar requires presentations and content worth watching, promoters who can reach audiences with compelling messages, and producers who can pull it all together in a usable manner.

Web seminars are art. Become an artist.