TheVP – Page 83 – The Virtual Presenter

Posted in Ask, Business

Working with fixed-cost estimates

TheVP
posted on October 23, 2008December 1, 2011
No Comment

A contact on LinkedIn recently pinged me asking a question about fixed-cost SOWs… ——————– I am starting out a small practice as an independent consultant. A potential client of mine wants to send me a Statement of Work and wants to ask me to commit to

Posted in Ask, Business

Local website promotion…

A recent Q&A post on LinkedIn made me think of a tip I’ve shared in the past… What are the most popular, yet inexpensive, methods for promoting a site off line? I have heard that off line promotion coupled with online promotion gives the best results. What are the best off line

Posted in 2009 Appearances, Business

Stay tuned…upcoming speaking gigs

TheVP
posted on January 22, 2008December 1, 2011
No Comment

Up next, Indispensible Webinars will be repeating for the Willamette Valley Chapter of the American Marketing Association. Too, links are yet-to-be-determined, but I’ll be touching down on a three-part series for Citrix Online in March, April, and June: How to Move Your Training Online, How

Posted in Observation Deck, Strategy

Strategic thinking is not…

TheVP
posted on December 22, 2007December 1, 2011
No Comment

A division of tasks is not a strategy… It’s a chess game, it’s figuring out which moves outflank your opponent and get to the endgame, it’s figuring out the underlying principles that help you win, it’s the plan or pattern or process or people that give you the leg up.

Posted in Content, Delivery, Design, Web Seminars

Web seminars as art

Microsoft Word doesn’t make you a writer. Web conferencing software doesn’t make you a web seminar wizard. Because technology gets more user friendly and templatized over time, it brings it within ever-closer reach of lower and lower tech people. By another analogy, though, now that you can