TheVP – Page 85 – The Virtual Presenter

Email stats?

Dig under the covers and EmailStatCenter is heavily influenced by the Email Experience Council, which was influenced by early member/contributor eROI. All told, though, it’s a great idea of a resource, especially considering that it’s leaning toward being community driven. It

Posted in Strategy, Web Seminars

Conference call passcodes even idiots can dial

Put yourself in your customer’s shoes: Have you ever dialed into a conference call and find that the passcode is longer than the Mississippi? Web seminar producers and promoters should be intimately concerned with the details of an attendee’s user experience. When they have to

Posted in Content, Delivery, Strategy, Web Seminars

Interaction is even more valuable than exposure

Dateline: 17 March 07 Pub: Business Week Quote: (Microsoft) SVP Mich Matthews told attendees at a recent marketing conference that over the next three years Microsoft will move most of its ad buys into the digital realm. “Interaction,” said Matthews, “is even more valuable than

Posted in Strategy, Web Seminars

Strategic use of post-web seminar communications

Web seminar promoters are missing a big opportunity: post-event emails, IF they go out, are rarely strategic or campaign driven. What’s the value of any given communication? To advance someone a nudge more from Point A to Point B. Anything else is just noise and a disservice. Here are

Posted in Strategy, Web Seminars

MarketingSherpa is stunned, and so am I

I’m sitting, at this moment, on a web seminar where Ann and Stefan of MarketingSherpa are presenting. Stefan admits to being very surpised by at least one finding… that of the decision makers within the decision-making committees are much more likely to attend web seminars as a means