Content – Page 23 – The Virtual Presenter

We ain’t in Kansas no mo, Toto

TheVP
posted on October 27, 2008December 1, 2011
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Watching Monday Night Football – ESPN. Following MNF – online. Live, play-by-play updates, online, are a few plays ahead. Sometimes one, sometimes a couple plays, sometimes a couple minutes. 2008 weirdness: watching the “live telecast” on TV and finding it the lesser

Posted in Content, Delivery, Design, Web Seminars

Web seminars as art

Microsoft Word doesn’t make you a writer. Web conferencing software doesn’t make you a web seminar wizard. Because technology gets more user friendly and templatized over time, it brings it within ever-closer reach of lower and lower tech people. By another analogy, though, now that you can

Posted in Content, Strategy, Web Seminars

Copy/paste, don’t re-type

In the world of connectivity, one digit out of place in a conference call number, PIN number, or login URL can spell disaster for many…and therefore your event. When copying instructions such as a conference call number and PIN or a web conferencing URL, lower your risk by not typing except

Posted in Business, Content, Strategy, Web Seminars

Web seminars as project management

Web seminars are, by most definitions of project management, projects. Unlike ‘normal work,’ projects (and web seminars) bear three distinct characteristics. Finite duration Web seminars, like projects, have starting and ending points. The end point, of course, is the event

Posted in Content, Delivery, Strategy, Web Seminars

Interaction is even more valuable than exposure

Dateline: 17 March 07 Pub: Business Week Quote: (Microsoft) SVP Mich Matthews told attendees at a recent marketing conference that over the next three years Microsoft will move most of its ad buys into the digital realm. “Interaction,” said Matthews, “is even more valuable than