Strategy – Page 23 – The Virtual Presenter

Posted in 2009 Appearances, Business, Strategy

Using competitive intelligence to spot risks and opportunities

TheVP
posted on January 8, 2009December 1, 2011
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In every company I’ve worked for I’ve always ended one of the go-to dudes for competitive intelligence, officially or unofficially. The reason is simple, really. I love CI, and it’s critical to figuring out price/package/position and all that. And helping others think about

Posted in Ask, Content, Strategy

Do you replay your webinars?

TheVP
posted on January 8, 2009December 1, 2011
1 Comment

Jeff asks a simple but excellent question via LinkedIn: Do you replay your webinars? Jeff, The good news is that webinars are easy to record, and those recordings are really useful in many situations. But consider a couple trade-offs. The BEST live webinars involve a lot of interactivity, a lot

Posted in 2009 Appearances, Strategy

Webinar on green conferencing

TheVP
posted on January 7, 2009December 1, 2011
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This one will be a little different from my usual gig… a bona fide green expert will tackle the green subject, while I’m presenting the practical/tactical part… I’ll see you at Green Conferencing: Save Money, Increase Revenue, Cut Carbon on January

Posted in Observation Deck, Strategy

Strategic thinking is not…

TheVP
posted on December 22, 2007December 1, 2011
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A division of tasks is not a strategy… It’s a chess game, it’s figuring out which moves outflank your opponent and get to the endgame, it’s figuring out the underlying principles that help you win, it’s the plan or pattern or process or people that give you the leg up.

Posted in Delivery, Strategy, Web Seminars

Webinar, webcast, web seminar, e-seminar?

Think about any given place where the spoken word is part of communicating, and think about the word associated with it: event, seminar, meeting, broadcast, speech, collaboration, talk radio. Just like the word ‘seminar’ comes from a root of ‘teaching,’ web seminars are typically