Strategy – Page 24 – The Virtual Presenter

Extending the life of your invitation

Many web seminar invitations inevitably go to somebody’s equivalent of anonymous@hotmail.com, which means that often they end up in in-boxes that are checked infrequently. This means that as lead times have gotten shorter, there is a greater chance that infrequent anon checkers get your

Posted in Content, Strategy, Web Seminars

Copy/paste, don’t re-type

In the world of connectivity, one digit out of place in a conference call number, PIN number, or login URL can spell disaster for many…and therefore your event. When copying instructions such as a conference call number and PIN or a web conferencing URL, lower your risk by not typing except

Posted in Quips, Quotes, and Isms, Strategy, Web Seminars

The problem with web seminars as projects

Two old project management adages ~ “A poorly-planned project takes three times as long as expected. A well-planned project only takes twice as long” “On time, cheap, and good. You can have any two” The problem for live web seminars? There is no pushing the date, and

Posted in Business, Content, Strategy, Web Seminars

Web seminars as project management

Web seminars are, by most definitions of project management, projects. Unlike ‘normal work,’ projects (and web seminars) bear three distinct characteristics. Finite duration Web seminars, like projects, have starting and ending points. The end point, of course, is the event

Posted in Points of Interest, Strategy

Email stats?

Dig under the covers and EmailStatCenter is heavily influenced by the Email Experience Council, which was influenced by early member/contributor eROI. All told, though, it’s a great idea of a resource, especially considering that it’s leaning toward being community driven. It